The Ocean Bound Plastic (OBP) Brand Standard has been developed to complement the OBP Recycling Subprogram, allowing Brands to make Third Party Certified OBP Claims. This Standard is focused on:
- Ensuring Brands are licensed to use the OBP logos on their promotional Claims and that Claims are properly elaborated within the OBP program guidelines.
- Ensuring Claims represent correct OBP products and the impact created.
Compliance with EU regulations
The OBP Brand Standard is to be used by Brands to get their OBP Claims verified by a third party (the certification bodies). This allows brands to comply with the legal requirement of only using third party certified claims under the Empowering consumers for the green transition EU Directive*.
The brand standard is available, like all other OBP documents in the document center.
*EU Directive fDIRECTIVE (EU) 2024/825 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 28 February 2024 amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and through better information.